How Innovation made Colgate a Top Consumer Brand

Colgate-Palmolive Co. is a global consumer products company that is focused on Oral Care, Personal Care, Home Care and Pet Nutrition. The company sells its products around the world under brand names such as Colgate, Palmolive, Mennen, Speed Stick, Lady Speed Stick, Soft-soap, Irish Spring, Protex, etc..

The company was founded by William Colgate in 1806 and is headquartered in New York, NY. Over a hundred years ago toothpaste came not in squish able plastic tubes but in glass jars; much like those used to store jams and pickles today.

The company has always made offerings to meet the needs of the consumer. The brand has shaped oral category in India. Taking it beyond just cavities and expanding it with a product portfolio that now addresses a wide array of consumer oral health needs.”

Here’s how Innovation made Colgate a Top Consumer Brand:

Innovation is a cornerstone of Colgate’s strategy to drive profitable growth. While innovation in new product development is key, equally important is innovation throughout all of the Company’s business functions and processes. For instance, Colgate Active Salt toothpaste is built on the traditional insight that salt is good for oral care.

Colgate expands opportunities for innovation by partnering with academia, leading research firms, suppliers that are technical leaders and other outside experts. New Colgate Wisp is the result of one such collaboration. Developed in close partnership with Swiss manufacturer Trisa, the patented single-use mini-brush, designed for on-the-go teeth cleaning and breath freshening, contains unique cleaning bristles and a breath-freshening bead that dissolves as you brush. The first of its kind, Colgate Wisp has just launched in the United States, with positive feedback from retailers.

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