Mobility is a fundamental wellspring of economic and social activities. The CES 2021, a mega annual trade show gave us a sneak peek at mobility beyond what we know today. The event was brimming with presentations of new products and technologies from both traditional and unconventional mobility players alike.
Last year there was a quantum jump, with major developments across CASE (connected, autonomous, shared, and electrified) automotive technologies. Electric vehicles set another grand sales record, making transportation easier while reducing the usage of traditional fuel. Congestion and public transportation challenges set up a reality check around the world leading to the hold-up in AV (Autonomous Vehicles). The year saw significant approvals granted, involving drone deliveries, electric takeoffs and landing crafts, setting up new milestones for flying vehicles for the first time.
CES 2021 introduced new trends across connected, autonomous, shared, and electrification trends, taking the grand mobility vision forward:
Connected mobility is no longer a fantasy. With an increasing number of vehicles connected to cellular networks, they will be able to provide digital benefits to the people on the move -connected information, communication, entertainment, onboard teleworking, gaming, or even customized comforts. Taking the vision forward, this year at the CES digital event, Bridgestone debuted the virtual city of the future introducing a variety of novel mobility solutions. What is interesting to note here is how the company is looking at collaborating with other innovators to offer a cutting-edge integrated offering to the end-users.Source
Autonomous vehicles/ driver-less technology/ Drones:
Autonomous vehicles got the much-needed boost with improved self-driving technologies and advanced driving assistance systems (ADAS). The new technologies make driving, and parking lots easier and convenient. While self-driving cars can revolutionize how disabled people get around their commutes and even travel far from home, many new use cases are unfolding each day. Autonomous vehicles (AVs) represents a unique chance for a fundamental change in urban mobility, both of people and goods.
Mobileye, an Intel Company @ CES2021 explained that it envisions a future with AVs achieving enhanced radio and light-based detection and range sensing, which they say is the key to further raising the bar for road safety. They lifted the curtain on two new pieces of technology at the event, designed to bring down the cost of AV sensor systems significantly. These include a groundbreaking Lidar SoC, which the company says it will deploy in its fleet by 2025. General Motors announced its first autonomous flying Cadillac e-VTOL “flying taxi” which can travel up to 56 miles per hour and will be powered by a 90-kWh electric motor. The flying taxi can take off, hover, and lands vertically without needing a runway. Now, this surely can revolutionize mobility in the air.
Shared mobility as a trend is here to stay. Frost & Sullivan expects the global shared mobility market to grow to USD 1.55 trillion by 2030, from USD 731.8 billion in 2020. The evolution of the cockpit will radically change the experience of passengers and improve the services of vehicles and their interior systems. Based on McKinsey & Company’s research, the increasing popularity of shared mobility will slow global vehicle sales and not reverse them.
Although there likely will be fewer new vehicles on the road because of sharing, car sales in developing countries will outpace shared mobility’s impact over the next 15 years. Still, through 2030, roughly a third of the expected increase in vehicle sales from urbanization and macroeconomic growth likely will not happen because of shared mobility. At the CES 2021, Mercedes introduced its all-new “Hyper-screen” where the drivers can receive information about nearby landmarks and even query and watch movies during their trips. It is almost like a giant nervous system that connects everyone in the car with the rest of the world inside out. Not just Mercedes, even Samsung Electronics introduced the all-new “Digital Cockpit 2021” which is fully programmed to offer a customized in-vehicle experience to the drivers and communicated well to the pedestrians.
The rise in vehicle tech industry continues to grow and expand resulting in expanded performance and accelerated electrification. Hybrid vehicles are growing to become an even bigger consumer in the movement for emission-free mobility. In CES 2021, Sono Motors unveiled the Sion, a new car that is electric and solar. The car comes with 248 panels to generate the electric power to drive around 22 miles per day (if you live somewhere sunny) at up to 87 mph. This vehicle is already evolving from plan to production, which is expected to start in 2022.
Today, players across many different industries are heavily investing time and effort trying to build the future of mobility. Amazon’s Zoox unveiled its self-driving robotaxi recently. Source. Apple and Google are also investing in autonomous vehicle driving technology. Source. The automotive industry, which has been under severe pressure by the deadly impact of the COVID-19 pandemic in 2020, is slowly getting back to the pre-COVID life, though at varying speeds. The industry watchers are observing the sustainability of this revival and identifying growth drivers that can impart momentum to a steady recovery in 2021. Traditional automakers and dealerships need to rethink their traditional operations to appeal to customers.
CASE brings forward a massive opportunity that can be tapped when industries come together and work towards common goals. The data generated has the potential to revolutionize industries. At Ideapoke we have the experience of working in the mobility space and are seeing a growing interest in the sector, amongst different stakeholders like Big Tech companies and ICT companies. Many ICT companies have recently worked with Ideapoke to perform market assessments, gap analysis, and business model analysis to develop GTM strategies for claiming their share in the expanding mobility space.
At Ideapoke, we work with traditional automakers in the areas of new business opportunity assessment and strategy to help them create a disruptive and sustainable future. We help them decipher technology landscapes, and partner scouting at an accelerated rate with the power of AI.