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Introduction
The concept of Self-Driving or Autonomous vehicles is not a new development in the automobile industry. However, they have become stronger and more practical than ever before, thanks to the continuous forward march of technology. With many cars on the road at the Las Vegas Strip, CES 2020 is the forum that automotive companies are using to showcase their Self driving vehicles and technologies that aid navigation. The efforts go far beyond new sensors for driverless vehicles, as this year there have been a host of flamboyant designs for entire vehicles on show

What the big companies are doing
Automobile giants like Tesla, Hyundai, Honda, Volkswagen, Toyota have been the leaders in autonomous vehicles and showed their prowess at CES. The Audi AI:ME is an autonomous, fully connected wellbeing lounge for the mega-cities of tomorrow. The concept car allows its passengers to use their time on board. Mercedes-Benz presented the concept of Vision AVTR, an autonomous car inspired by James Cameron’s “Avatar”. The vehicle car has no doors, and around back, the Vision AVTR has 33 movable, multidirectional “bionic flaps” that are meant to look like scales on a reptile. Toyota displayed its LQ Level 4 concept car, which is designed for automated driving with built-in artificial intelligence assistant of its own called Yui.

Qualcomm is making a bigger play by venturing into the automotive sector by introducing a platform to assist vehicles to attain autonomy. Their Snapdragon Ride Platform designed for automakers make it easier and more power efficient for them to turn their vehicles into self-driving cars. Sony surprised everyone at CES 2020 by announcing a self-driving car – Vision S. The Vision S features always-on connectivity with the help of 33 sensors inside and outside the car. The prototype is being developed in partnership with many tech giants including Bosch, BlackBerry, Magna, Continental, and Nvidia.

The startup stories
Startups have also had an opportunity to inspire and awe the crowd with their technology that assist self-driving vehicles. DeepRoute, a startup focusing on providing full stack solution for Level 4 autonomous driving showcased three innovative technologies at CES 2020 – A vehicle-grade computing platform solution called DeepRoute-Tite, High Dynamic Range camera and ADS Synchronization Controller. The company won the CES 2020 Innovation award. TriEye is a Tel Aviv based semiconductor company solving the low visibility challenge for Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicles (AV). It developed a low-cost CMOS-based SWIR camera for autonomous vehicles to improve visibility conditions during adverse weather. TriEye was also a recipient of the CES 2020 Innovation award. RoboSense announced the first public road test of a vehicle equipped with a Smart LiDAR Sensor, RS-LiDAR-M1 at CES 2020.

With the advancement in technologies of the automotive sector as seen in this year’s CES, the theme “autonomous” has piqued the interest of companies outside the automotive domain. From fully autonomous cars to systems that aid at providing independence and autonomy to cars, this year’s CES has been a fantastic flagbearer for the industry.

Key takeaways:

  • Leading companies in the automotive industry are enhancing their autonomous vehicles with every iteration.
  • Companies outside the automobile sector like Qualcomm and Sony are venturing into the automobile sector.
  •  Startups developing solutions to help autonomy of vehicles are gaining attention at CES.
  • Autonomous vehicle has been forecasted to be a profitable venture in the future.

About CES:
Organized annually at the Las Vegas Convention Center, the Consumer Electronic Show (CES), Consumer Technology Association’s flagship trade show has been the perfect location in the technology arena for trendspotting. Over 4,500 exhibitors with nearly 20,000 new transformative tech products have been a part of CES 2020. Emerging technologies such as AI, AR, VR, microelectronics and data are empowering a new wave of precise, on-demand self-care solutions among companies. This year’s show was insightful as it has been observed that companies are focused towards Human Centric innovations that combine hardware and software to create personalized experiences. Technologies oriented towards healthcare, beauty, wellness and lifestyle has also gained limelight at the CES 2020. With consumers becoming more socially responsible, companies have adjusted their products by focusing on sustainability.

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