The potential of technology seems to have become limitless with ‘Reality’ gaining new momentum in the digital world. The prospects of AR/VR/MR technologies- Augmented Reality (AR) and Virtual Reality (VR) is being closely watched by Tech Geeks and Industry veterans alike. The concepts of AR and VR have been in existence for quite a while now but have recently achieved much-needed attention. The COVID 19 pandemic has enforced a new way of living in the world. It has fostered a lifestyle where everyone has to remain distanced yet connected. AR and VR technologies are being extensively used as a bridge to bring people together in the virtual world while maintaining the norms of social distance in the real world. It has proved its vitality beyond the common perception of its use is limited to the gaming and entertainment industry.
The reality of digital existence is a lot evolving when compared with the actual reality. It is more facilitating, engaging, and entertaining. Researchers, innovators, and marketers from across the globe are acknowledging the value added by AR and VR technology in enhancing the consumer experience. The ‘touch and feel’ factor that influenced consumer behavior earlier is now replaced with ‘reckon and feel’.
A customer sitting at home can conveniently tour a car showroom virtually and technically explore his favorite car model inside out. He doesn’t need to visit the showroom physically anymore and that can help him save time and cost and persuade him to make a wiser buying decision. A car brand like Audi uses AR/VR embedded devices in form of headsets to create a unique user experience for each of its customers. Consider another example where a surgeon uses AR and VR enabled technology to study his patient’s anatomy before performing the actual surgery. This can help him do the surgery more precisely and quickly.
Several industries have been able to realize the benefits of this technology and now several new ones are foraying into the world of AR and VR. This has led the best innovators from the world to discover and develop new trends that will create ripples in some of the most consumer-centric industries such as Travel, Hospitality, Healthcare, Retail, Automotive, Sports, Gaming, and more.
CES 2021 was seen as a meeting platform for such innovators, trendsetters, and industry giants. The first-of-its-kind virtual CES showcased some inspiring and exciting AR and VR enabled devices outlaying a promising future for this technology.
Let’s scroll through some key AR/VR highlights from CES 2021
The biggest tech brands such as Lenovo, Vuzix, Panasonic, and TCL stole the show with their exclusive range of Smart glasses and VR glasses. Powered by the latest AR/VR technology these glasses come in portable and compact designs to ensure these are ultra-comfortable to wear and smart to use. With these glasses, you can transform any personal corner into a full-fledged working space and find the ease of operation and visualization. Using these you can work remotely, efficiently, and precisely. This technology is aimed at upgrading and improving the way work is done at all enterprise levels.
Pollen Robotics Humanoid robot was another show stopper at the CES. Integrating the latest VR technology to enhance the teleoperation functionality of the robot, the company has unleashed the possibilities of using robotics in performing the most basic to complex tasks at a workplace. From baking a bun to creating its prototype this robot can be used efficiently to work intelligently and swiftly.
bHaptics came out with its latest series of haptic suits that are progressively designed to renovate the way the gamers have been gaming so far. This full-body haptic solution is tech-packed to connect a user with the virtual world and deliver an experience like never before.
Marking another innovation in the field of haptics, SenseGlove revealed its motion tracking haptic glove called Nova. Designed for executing a variety of professional training, companies can use this technology for faster implementation and safer applications. The VR technology that backs-up this device allows you to touch and feel virtual objects as if they are real, giving real-time feedback to the user. This can prove beneficial while dealing with complex or hazardous tools and objects.
The HTC VIVE Pro Eye is an innovative solution that leverages the eye-tracking functionality when integrated with VR powered headsets. This technology prepares you for the future when efficiency at work will be the key deliverable. The sensory movement and control by the eyes would keep the hands free to engage in multi-tasking.
VR is being optimally used in the automotive sector when it comes to enabling autonomous vehicles and securing data transfer in supply chain management. Automation in this sector is the thing of the future. Real-time data mapping powers the systems on which the automated vehicles perform. AR and VR can be used in this industry for multiple purposes such as indoor navigation, object recognition, and instruction and training.
The use of VR and AR in the healthcare sector envisages a future-ready approach towards patient care. The use of this technology in performing surgeries or simple practices such as intravenous access ensures improved accuracy, focused implementation, and quicker resolution. This technology allows doctors to assess a medical condition on a virtual platform and adopt the most suitable line of treatment before carrying out an actual medical procedure.
At Ideapoke, we see a paradigm shift in the way many different industries are adopting AR and VR technology to reach out to their consumers. From online shopping to home decoration, gaming to imparting skill-based training, work-space management to attending a live sports event from a distant location, stock tracking in the factories to enabling automated vehicles to run smoothly on the roads, assisting in the navigation to attending virtual tours to famous tourist destinations, use of virtual reality and augmented reality is meant for everyone. The future of this technology is exceptionally assuring, beyond doubt.
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